The Request: Elite Strom is a leading company in the manufacture and distribution of beds. The extensive range of bed parts and materials for bed composition, along with the need for styled bedroom setups, made traditional product photography an increasingly complex endeavor. They needed a way to reduce the cost of bed production and the effort of scouting aesthetically pleasing locations.

 

Our Solution: CGWorks created a scalable solution by producing CG bedroom environments, enabling Elite Strom to showcase their digitized beds in bedrooms that can be reconfigured each year to align with the latest interior design trends.

 

The Result

• Complete replacement of on-location product photography

• CG bedroom environments updated annually to match different markets and fashion trends

• All required visual assets are now produced in CG for their catalog, website and third-party distributors