Our goal was both simple and striking: to create a dynamic FOOH video that would leave viewers questioning if what they saw was real. The store’s automatic doors open, releasing a flood of discount coupons that cascade onto the street and surrounding area.

 

At CGWorks, we brought this concept to life with our digital “magic.” We filmed the initial scene, digitally recreated the store’s doors, and filled the interior with coupons, simulating their explosive movement using Houdini software. Every detail was carefully crafted to ensure the final result looked as realistic as possible.

 

When the video was shared on social media, just as we intended, users were left in awe, wondering if thousands of €6 coupons had really flooded the streets. The comments and likes confirmed that we successfully blurred the line between fantasy and reality.