For this project, we set the scene in the iconic central square of Belgium, perfectly fitting for its world-renowned chocolate. Our task was to create an FOOH video that would leave viewers questioning whether what they were seeing was real.

 

The video begins with a zeppelin appearing in the sky, carrying the new packaging of the pink chocolate. As the ropes are cut, the packaging falls into the square, bursting open on impact and releasing countless drops of chocolate that fill the screen. The scene is so lifelike, viewers can’t help but wonder if the square was truly flooded with chocolate.

 

Although the original footage came from a stock library, that didn’t stop us at CGWorks. We built the zeppelin, the packaging, and the chocolate drops from scratch in 3D, seamlessly blending real and digital elements to achieve this striking visual. The video went on to receive over 244,000 likes on Instagram, far exceeding typical engagement levels.

 

This project showcases how FOOH technology, combined with compelling storytelling, can create viral content that surpasses all expectations.