The mission was to highlight the long-standing support of the National Bank of Greece to the shipping industry, reinforcing its image as “the pioneering bank that creates future”.

 

We created a symbolic key-visual that depicts exactly this partnership, a tanker’s reflection at the sea forms the historic building of Kotzia Square, the central symbol of the National Bank. The message of the picture is twofold; apart from the merger, the National Bank emerges as a driving force in the development of the shipping sector.