InterMed approached us to create a compelling video for their Caffeine Eye Serum, formulated to reduce dark circles and revitalize the delicate eye area. The story unfolds at the Marousi roundabout—a location characterized by heavy traffic and a polluted atmosphere, providing the perfect backdrop to emphasize the contrast between urban congestion and the renewal brought by the product. The roundabout’s circular shape was deliberately chosen, symbolizing an eye.

 

The video begins with dramatic drone footage capturing the roundabout from above, showcasing the thick haze that fills the air. The camera then focuses on the center, where a modern industrial structure, designed to resemble a closed eye, opens up to reveal the Eye Serum. As the product emerges, the atmosphere gradually clears, and small white flowers bloom around its base, transforming the scene into a vision of freshness.

 

By combining real footage with stunning CGI elements, we achieved a realistic and immersive experience that captivated viewers, boosting engagement by more than 30%.