For the International Cardiology Congress, held at the iconic Megaron – Athens Concert Hall, CGWorks was commissioned to translate the pulse of science into a powerful FOOH (Fake Out of Home) activation, crafted to maximize the event’s digital impact.

 

The concept: A robotic surgical arm — symbolizing medical innovation — towers above the Megaron, delicately holding a pulsating heart. Realistic in form yet inspired by the congress’s visual identity, the heart becomes a compelling focal point in a piece that merges CGI precision, seamless real-world integration, and conceptual storytelling.

 

The video was released across the organizer’s social media channels, achieving exceptional organic reach and elevating the congress’s visibility on a global scale. A bold narrative emerged — one that celebrates the cutting edge of cardiology and the future of medical practice.