The Request: Elite Strom is a leading company in mattress manufacturing and faces challenges in creating marketing materials for its products due to the naturalness of its materials. While it is crucial to present the internal materials of the mattresses with clarity, which define the quality and luxury of their construction, when they are cut, they are not visually appealing for traditional photography, leading to the need for significant image editing, ultimately compromising the product’s natural appearance in the final result.

 

Our Solution: Since 2011, CGWorks has provided Elite Strom with a scalable solution by digitizing the materials used in mattress manufacturing. With each collection update, CGWorks creates realistic presentation images of the mattresses, both closed and in cross-section, showcasing the luxury of the construction and the quality of the materials.

 

The Result

• Cost and time savings, as there is no need to cut the mattresses for photographing their sections
• Easy image updates during the mattress collection renewal
• Consistent and high-quality images
• Immediate application of images in the catalog, website & lightboxes in stores
• Also available for use on retailer websites