Philadelphia Protein

Philadelphia

/ 3D Illustrations, Product Visualization

Client | Mondelez International

Product | Philadelphia Extra Protein

Agency | Ogilvy Greece

Unveiling the Creative Journey

Breathing Life into Imagination

This project involved creating a unique 3D illustration for Philadelphia Cream Cheese with extra protein, designed to emphasize the product’s connection to strength and nourishment. Instead of its usual form, the cream cheese was sculpted into the shape of a toned male torso, symbolizing both power and protein enhancement.

 

The main challenge was achieving a balance between a realistic depiction of the muscular body – without making it appear overly defined – and maintaining the creamy texture of the product. Through careful digital 3D sculpting in our specialized software, we struck a perfect harmony between the natural beauty of classical Greek sculpture and the rich, smooth texture of the cream cheese.

 

The final result seamlessly combines strength with indulgence, showcasing the product’s unique qualities in a way that grabs attention while preserving the delicious experience Philadelphia Cream Cheese is known for.

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